Your website is your “storefront.” You should put as much into your virtual storefront as you would to the front window display at a traditional store on Main Street. Your website needs to attract customers and keep them coming back for more.
Pull up your website. Pretend you are a new prospect and ask yourself the following questions.Or better yet,find someone who has never seen your site before and ask them to answer these questions:
A visitor to your website typically has an attention span of only a few seconds. That means your website must “hook” them in that amount of time. Make sure the first thing they see/noticeis something interesting enough to buy you more time.
2. Do you know right away what this website is about?
Again, you have limited time to get your message across. If there are too many distractions, a site visitor may not ever know what you are selling.
3. Is the important information “above the fold?”
Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you’d like. Make sure that your Unique Selling Proposition (USP) is clearly spelled out. This is a piece of information that says in one sentence or less why someone should do business with you. Make it clear and prominent on your site.
A visitor to your site wants to learn as much as possible about the benefits of your product or service. Features are important, too, but the most important thing a visitor can take away is a sense that this product or service will make an impact in their life…for the better.
5. Is there a clear call to action?
If customers like what they see, it is important to move them along quickly. There should be a prominent, clear call to action on your website. Your call to action may be to buy now, start a free trial, learn more or something else. Make sure that you are not sending mixed messages with too many calls to action. Choose the one or two that matter most and make them easy to find.
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