13. Is the writing corporate or conversational?
Corporate writing is good for…well, big corporations. But a small business shouldn’t pretend to be a big, formal entity that is disconnected from the public. Your ability to relate to your customers is a big reason why they will eventually choose you – start right away with engaging, conversational tone in your writing.
14. Is there a web form above the fold?
14. Is there a web form above the fold?
A web form is really the only way to capture leads from your website visitors. Make sure that it is in a visible place above the fold. The better it looks, the more people will fill it out.
15. Is the offering appealing enough to make you want to give your email address?
15. Is the offering appealing enough to make you want to give your email address?
Your web form should also offer an incentive piece to spark a visitor’s interest and convince them to give you their information. Make sure that this incentive piece is appealing – offer real tips, actionable advice or special deals that will immediately help your prospects.
16. Is there multimedia?
16. Is there multimedia?
Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials and other multimedia options allow you to present your message to your visitors in a way that appeals to them.
17. Are there links to social media?
17. Are there links to social media?
Social media allows you to communicate with your prospects, and it allows them to communicate with each other. Include links to your blog, Facebook, Twitter and other social media accounts. Make it easy for everyone to find you on social media…even if they don’t fill out your web form, they may choose to follow you in some fashion.
No comments:
Post a Comment